Competitive Intelligence

Madison: Presenting Lorman’s "Survival Skills for Turbulent Times" Competitive Intelligence & Security Workshop

I was in Madison today, presenting a half-day session called "Competitive Intelligence: Strategy, Structure, Applications & Leadership" for Lorman Education – starting and finishing, while my friend Tony Cooper took the mid-day session on "Competitive Security".

Although attendance was hurt by the severe cold – wind chills on the Capitol isthmus around 30 below zero – we still had some brave souls make it.

This was something of an experiment for me – teaming with Lorman that is – which is a more general education company that travels the country doing workshops and seminars for CEUs to engineers and lawyers who need to keep up their association memberships and that sort of thing. Lorman did the accreditation process with the respective associations whose members we were presenting to so there was no worrying about that.

All I had to do was show up and speak, which is par for the course. The biggest reason for doing it for me wasn’t the money – it was virtually non-existent – or the mind-share impact for consulting work later on with potential clients from the class – there were few of those sorts of possibilities either, as most of our clients tend to be Global 2000 and these were decidedly small businesses represented here. The best part was to spread the word about CI among small business – a pet initiative of mine this year – so, expect to hear more about these smallish events.

If you’re curious, my slides are (temporarily) available for download by clicking here.

- Arik