December 02, 2003
Subway Chooses Coke over Pepsi
Coke will become the exclusive supplier of fountain drinks to Subway Restaurants, putting an end to the chain's partnership with the Pepsi unit of PepsiCo, The New York Times said on November 27th:
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The deal, effective in 2005, will put Coke fountain drinks in Subway's 20,000 restaurants around the world, according to the Times. Pepsi had been the primary provider of fountain drinks served in the chain since 1988, although Coca-Cola supplied about 15 percent of the restaurants with fountain drinks, bottles and cans, the paper said.
Officials at Subway said they began evaluating the company's beverage business about a year ago and decided a single beverage distributor would best meet its needs, the report said. The officials said they chose Coke because they felt that it would help Subway with marketing, innovation and global distribution, according to the article.
- Arik
Posted by Arik Johnson at December 2, 2003 03:28 PM | TrackBack
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