August 20, 2003
Retailers Poised to Repel Threat of Parent/School Backlash on Sexy Back-to-School Clothes, Just as Fall's Abercrombie & Fitch Catalog of Mostly-Naked Kids Debuts
The latest A&F catalog surfaced in the past few days, just in time for back-to-school shopping, filled with images of frolicsome youngsters – except, most were not only wearing practically no clothes at all but were engaged in all sorts of fleshly playfulness. Is it time for parents to finally rebel against such marketing tactics?
Another article I noticed today talked about the not-so-subtle negotiations parents and their junior-high-age “tweener” kids go through in getting prepped for school – again, mostly surrounding how much skin kids can bear.
In an era when more schools than ever are heading back to uniforms rather than allow such skimpy fashions, is it really a smart move for retailers and apparel marketers to ignore the voice of parents struggling to put their Britney-emulating geniis back in the bottle.
- Arik
Posted by Arik Johnson at August 20, 2003 01:30 PM | TrackBack
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