Competitive Intelligence

Jennufleck Schadenfreude - "Gigli" Flops to Our Collective Delight

The disaster film "Gigli" - whoops, I mean, disastrous film - continued to run in 2,215 theaters this past weekend but pulled in a three-day total of only $678,640, which translates to an average of three people in the theater per screening. Yowza.

There's a good article in the Washington Post about why we're all so delighted about it. Here's a great quote from that piece:

"Though fascinated by the rich and famous, we also resent their tendency to engage, at the drop of a hat, in wild, romping, bouncing-off-the-walls sex. We resent their threesomes. We are astonished by their fivesomes. We think their sevensomes are completely beyond the pale. We are all too aware that they have a tremendous amount of sex in Jacuzzis, sometimes right there in the Jacuzzi store showroom. Sex on sailboats, sex on mountaintops, sex in vintage automobiles in the cargo hold of sinking ocean liners - they're unstoppable. Why can't they be like ordinary Americans and slowly turn into inert blobs of undifferentiated protoplasm so devoid of erotic allure that gender can only be determined with a chromosome test?"

Here's a toast to all the movies we never see that entertain us by how truly awful (we've heard) they are, than by how much we really like them.

- Arik