Competitive Intelligence

The Liberal Blogger Indictment

Chris Suellentrop indicts liberal bloggers for selling out to the Democrats:

Moulitsas' crime isn't taking money from Howard Dean. He, too, can get away with a suspended sentence for insufficiently disclosing his role in the Dean campaign once he was off the payroll. The hanging offense is that Moulitsas took money from other, undisclosed, political clients. And while he may have disclosed—in 2003—that he wouldn't disclose them, that's not good enough. DailyKos raised money for a dozen congressional candidates this past election. Which, if any, of them paid Moulitsas for the honor of directing his grassroots minions to part with their wallets? If you gave one of Moulitsas' preferred candidates money, wouldn't you like to know if Moulitsas' endorsement was purchased?

Political campaigns and consultants are becoming increasingly skillful at manipulating the mainstream press by planting stories in the blogosphere. Despite this, the mainstream press remains credulous about blogging. During South Dakota's U.S. Senate race between Tom Daschle and John Thune, the Thune campaign put two local political bloggers on its payroll. One got $27,000, the other $8,000. Their anti-Daschle reports trickled up into South Dakota newspapers.

The lesson for a campaign is obvious: Got a story you can't convince a mainstream reporter to run? Leak it anonymously to a blog on your payroll. Then get a local reporter to write a story on the controversial, gossipy, local political blog. Soon everyone in town will be talking about the story you leaked to the blog. Voila! Eventually a mainstream news organization will run a story on the rumor that "everyone is talking about." Or they'll do a "what people are buzzing about on the Internet" piece. And no one will know that the blog post was a paid placement until after the election.

If Moulitsas takes money from political candidates in 2006 and 2008 without telling you who's paying him, stop giving his recommended candidates your dollars. Here's what Moulitsas wrote about payola pundit Armstrong Williams' assertion that "There are others" on the government dole: "Until names are named, we can assume every conservative pundit is on the White House's payola rolls." That's questionable logic, but let's take Moulitsas up on his challenge: Until names are named, we can assume every Daily Kos candidate this past election wrote him a check for his consulting work.

Not that the Republicans are innocent, but this is sort of an "I-told-you-so" opportunity than anything else...

- Arik