July 25, 2004
Lance Armstrong & The Triumph of the Will

Yet, this triumph of will, and despite a very public divorce, his brand leverage has never been greater, last year netting him more than $19 million in endorsements… surely, he’ll stand to earn far more than that moving forward.
- Arik
Posted by Arik Johnson at July 25, 2004 10:49 AM | TrackBack