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KMWorld '99 - 20-23 September 1999, Dallas Texas
Competitive Intelligence Track

KMWorld '99 Competitive Intelligence Track

Aurora WDC is proud to announce that our Managing Director, Arik R. Johnson, will serve as Conference Track Chair for the all-star lineup of seasoned professionals at the Competitive Intelligence Track for KMWorld '99, to be held in Dallas, Texas September 20 through 23 1999, and present a rare, special pre-conference workshop and tutorial on the subject of Competitive Intelligence and its relationship to Knowledge Management. Click here to Register and Attend!

As in years past, KMWorld is considered the leading gathering of the Knowledge Management community worldwide, and the inclusion of a full conference track for Competitive Intelligence presents a unique opportunity for you to have our speakers deliver their original competitive intelligence concepts and techniques regarding this fast-growing, highly sophisticated audience of business and technology leaders. This is the largest conference and exposition serving the knowledge management systems market. Here's the agenda:

Pre-Conference, Full-Day Tutorial
8:00-5:00, Monday 20 September 1999

"Competitive Intelligence as a Driver of Enterprise Intellect and Corporate Strategy Planning"

Presented by:

Arik R. Johnson, Managing Director, Aurora WDC
Phone: 800.924.4249 / Fax: 715.924.4633
501 Stout Street, Chetek, WI 54728-0322 USA /

Arik R. Johnson is Managing Director of the Competitive Intelligence (CI) support bureau and consultancy Aurora WDC, where he gives advice to business leaders and teaches about CI to clients in the Healthcare, Financial Services, Telecommunications, Information Technology, Media & Entertainment, Energy, Construction, Transportation, Industrial Manufacturing and Retail/Wholesale Trade sectors. He's earned degrees in International Business, History, Political Science and International Relations from the University of Wisconsin-Madison and teaches about business in the UW system. Arik serves on the board of directors of Madison-based software house Fuse Technologies, Inc. and is the Wisconsin State Chapter Chair of the Society of Competitive Intelligence Professionals (SCIP). He is a sought-after speaker at events on enterprise knowledge engineering & competitive intelligence and a contributing editor to a number of publications in the field. More information is available on the Web at


This special pre-conference workshop and tutorial will focus on familiarizing new CI practitioners with the basics of the field and very quickly move into more advanced topics including: information systems; definition of intelligence objectives, security and counterintelligence, intelligence collection, analysis and interpretation, producing actionable reporting assessments and disseminating intelligence products enterprisewide.

What you will learn:

  • What activities make up competitive intelligence and case studies of CI examples

  • Why competitive intelligence is a key business discipline in the modern organization

  • The latest on Primary and Secondary Sources, information systems, and analysis tools for CI

  • How to integrate competitive intelligence systems with the rest of the knowledge enterprise

  • How to tie competitive intelligence to strategic planning and policy-making

  • How to measure and quantify the results bottom-line ROI of the CI function

Who Should Attend:
  • Competitive intelligence professionals

  • Chief knowledge officers

  • Sales and marketing executives

  • Strategic planning executives

  • Product development engineers

  • CEOs, presidents, and directors

  • Business development professionals

  • International sales management

  • Marketing management

  • Product management

  • Information management professionals

  • Market research management

  • Industry consultants

  • Investment bankers

  • Public relations and advertising executives

  • Upper level customers and users of CI who want to gain understanding of the operational particulars of a world-class CI unit

Conference Track Description:

The 13-session Competitive Intelligence Track gathers together the premiere worldwide thought leaders and pioneers of the field to explore the intersection of knowledge management and competitive intelligence as a key driver of organizational intellect for corporate business and competitive strategy and optimized return on market opportunities. Competitive intelligence (CI), as a powerful sister discipline to knowledge management, has earned the respect and attention of both strategic planners and tactical managers alike as they formulate countervailing business initiatives to competitor activities and objectives.

The application of CI as a knowledge tool for building competitive strategy gives organizations perspective in the war for market hegemony by helping to anticipate future scenarios and drive the measures to overcome competitive threats in the medium- and longer-term. Many of our sessions will also shed light on how CI assists tactical managers on a shorter-term basis to capitalize on marketplace demands as they arise and the need for competitive counterintelligence to defend intellectual and knowledge assets from business rivals.

Speakers, Titles, Time/Date

1. Gary Smaby, Smaby Group/Cartia - "New Directions in Competitive Intelligence Using Relational Content Mapping and Text-based OLAP"
Tuesday Sept. 21, 8:00-9:00

2. Guy Kolb, Society of Competitive Intelligence Professionals - "Competitive Intelligence in the Modern Business Enterprise"
Tuesday Sept. 21, 9:30-10:30

3. Kirk W.M. Tyson, Kirk Tyson International - "Competitive Knowledge Development: Reengineering CI as a Perpetual Strategy Process"
Tuesday Sept. 21, 11:00-12:00

4. Bonnie Hohhof, Intelligent Information - "The Competitive Intelligence Experience: Lessons for Knowledge Management"
Tuesday Sept. 21, 1:30-2:30

5. Kent Potter, Fuld & Company - "Real World Case Examples: What KM Can Learn from Successes and Failures in Competitive Intelligence Units"
Tuesday Sept. 21, 2:30-3:30

6. Jack Bryar, NewsEdge Corporation - "Expert Mediated Communication; Knowledge Management and Competitive Intelligence"
Tuesday Sept. 21, 4:00-5:00

7. Kenneth Sawka, Deloitte Consulting - "Harnessing the Competitive Knowledge Inside Your Organization for Strategy Development and Decision Support"
Wednesday Sept. 22, 8:00-9:00

8. Mark Gembicki, WarRoom Research - "Safeguarding the Knowledge-Based Enterprise"
Wednesday Sept. 22, 1:00-2:00

9. Tim Powell, TW Powell Company/Knowledge Agency - "The Knowledge Value Chain - Aligning Knowledge Workers with Competitive Strategy"
Wednesday Sept. 22, 2:00-3:00

10. Cynthia Allgaier, Pine Ridge Group - "Driving Bottom Line Growth by Leveraging Knowledge with Sales and Marketing Intelligence"
Wednesday Sept. 22, 3:30-4:30

11. Owen L. F. Wilson, CMG UK Limited - "The Foresight Knowledge Pool - A British Government-led Initiative for Collaborative Strategy Development"
Thursday Sept. 23, 8:00-9:00

12. Peer Boerner, Manning & Napier Information Services - "Competitive Strategy and Competitor Analysis using Intelligence Technologies from Data-Mining the Corporate Knowledgebase"
Thursday Sept. 23, 1:00-2:00

13. Dave Lobo, GTE - "Competitive Intelligence & Knowledge Management in the U.S. Airline Industry"
Thursday Sept. 23, 2:00-3:00

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