Aurora WDC is proud to announce that our Managing Director, Arik R. Johnson, will serve as Conference Track Chair for the all-star lineup of seasoned professionals at the Competitive Intelligence Track for KMWorld '99, to be held in Dallas, Texas September 20 through 23 1999, and present a rare, special pre-conference workshop and tutorial on the subject of Competitive Intelligence and its relationship to Knowledge Management. Click here to Register and Attend!
As in years past, KMWorld is considered the leading gathering of the Knowledge Management community worldwide, and the inclusion of a full conference track for Competitive Intelligence presents a unique opportunity for you to have our speakers deliver their original competitive intelligence concepts and techniques regarding this fast-growing, highly sophisticated audience of business and technology leaders. This is the largest conference and exposition serving the knowledge management systems market. Here's the agenda:
Arik R. Johnson is Managing Director of the Competitive Intelligence (CI) support bureau and consultancy Aurora WDC, where he gives advice to business leaders and teaches about CI to clients in the Healthcare, Financial Services, Telecommunications, Information Technology, Media & Entertainment, Energy, Construction, Transportation, Industrial Manufacturing and Retail/Wholesale Trade sectors. He's earned degrees in International Business, History, Political Science and International Relations from the University of Wisconsin-Madison and teaches about business in the UW system. Arik serves on the board of directors of Madison-based software house Fuse Technologies, Inc. and is the Wisconsin State Chapter Chair of the Society of Competitive Intelligence Professionals (SCIP). He is a sought-after speaker at events on enterprise knowledge engineering & competitive intelligence and a contributing editor to a number of publications in the field. More information is available on the Web at www.AuroraWDC.com.
This special pre-conference workshop and tutorial will focus on familiarizing new CI practitioners with the basics of the field and very quickly move into more advanced topics including: information systems; definition of intelligence objectives, security and counterintelligence, intelligence collection, analysis and interpretation, producing actionable reporting assessments and disseminating intelligence products enterprisewide.
What you will learn:
The 13-session Competitive Intelligence Track gathers together the premiere worldwide thought leaders and pioneers of the field to explore the intersection of knowledge management and competitive intelligence as a key driver of organizational intellect for corporate business and competitive strategy and optimized return on market opportunities. Competitive intelligence (CI), as a powerful sister discipline to knowledge management, has earned the respect and attention of both strategic planners and tactical managers alike as they formulate countervailing business initiatives to competitor activities and objectives.
The application of CI as a knowledge tool for building competitive strategy gives organizations perspective in the war for market hegemony by helping to anticipate future scenarios and drive the measures to overcome competitive threats in the medium- and longer-term. Many of our sessions will also shed light on how CI assists tactical managers on a shorter-term basis to capitalize on marketplace demands as they arise and the need for competitive counterintelligence to defend intellectual and knowledge assets from business rivals.
Speakers, Titles, Time/Date
1. Gary Smaby, Smaby
Group/Cartia - "New Directions in Competitive Intelligence Using
Relational Content Mapping and Text-based OLAP"
2. Guy Kolb, Society
of Competitive Intelligence Professionals - "Competitive Intelligence
in the Modern Business Enterprise"
3. Kirk W.M. Tyson,
Kirk Tyson International - "Competitive Knowledge Development:
Reengineering CI as a Perpetual Strategy Process"
4. Bonnie Hohhof,
Intelligent Information - "The Competitive Intelligence Experience:
Lessons for Knowledge Management"
5. Kent Potter, Fuld
& Company - "Real World Case Examples: What KM Can Learn from
Successes and Failures in Competitive Intelligence Units"
6. Jack Bryar, NewsEdge
Corporation - "Expert Mediated Communication; Knowledge Management
and Competitive Intelligence"
7. Kenneth Sawka, Deloitte
Consulting - "Harnessing the Competitive Knowledge Inside Your
Organization for Strategy Development and Decision Support"
8. Mark Gembicki, WarRoom
Research - "Safeguarding the Knowledge-Based Enterprise"
9. Tim Powell, TW Powell
Company/Knowledge Agency - "The Knowledge Value Chain - Aligning
Knowledge Workers with Competitive Strategy"
10. Cynthia Allgaier,
Pine Ridge Group - "Driving Bottom Line Growth by Leveraging Knowledge
with Sales and Marketing Intelligence"
11. Owen L. F. Wilson,
CMG UK Limited - "The Foresight Knowledge Pool - A British
Government-led Initiative for Collaborative Strategy Development"
12. Peer Boerner, Manning
& Napier Information Services - "Competitive Strategy and
Competitor Analysis using Intelligence Technologies from Data-Mining the
13. Dave Lobo, GTE
- "Competitive Intelligence & Knowledge Management in the
U.S. Airline Industry"
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