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Competitive intelligence is as much about comparing options and answers to questions as it is about comparing businesses and markets. Any firm serious about competition must grow its business through mergers and acquisitions and strategic alliances, as well as enhance market innovation and competitiveness as well as long-term profitability through new product launches and compare business practices with direct and parallel competitors through benchmarking.
This class will look into these strategic-level issues and demonstrate how competitive intelligence is used to support and fulfill these activities for corporate competitive advantage.