Every Aurora research project is tailored to focus on the creative application of proven, ethical techniques to help you fully understand and anticipate changes in the drivers of success in the markets where you do business. Our global capabilities range from primary research to news monitoring and offer customers of all kinds the insight and foresight needed to innovate, compete and create value for customers that your competitors cannot imitate.

Our expectations of research clients can mean we are as selective in choosing our customers as they are in determining who to partner with. Over the course of Aurora's 15 years in the intelligence business and hundreds of successful projects, we have learned the key success factors involved in producing actionable intelligence products and output from comprehensive, international research studies.

First and foremost, our client's project team must be as engaged in the project outcome as we are. We also benefit tremendously from your unique industry perspective in producing and delivering relevant answers to your most pressing intelligence matters from scope to close of the timetable. In this way, we create a two-way partnership where both parties benefit and our expertise grows together. We co-invest in research initiatives that create lasting value to your organization and build upon the existing expertise of our team to become more and more effective over time. We also enable the knowledge transfer from other markets and industries that can inform decisions with perspective that might surprise even the most experienced executive.

Under the research leadership of Derek Johnson and the uncompromising integrity of his staff of seasoned field intelligence professionals, Aurora's team works alongside a growing list of worldwide partners to accomplish virtually any research objective you can challenge us with... and perhaps many more you haven't considered yet. We look forward to showing you Aurora's special brand of research excellence demonstrating the relentless passion we offer in exceeding our clients' highest expectations.

• Competitor and Industry Studies
• Business Model & Brand Assessments
• Current & Emerging Distribution Strategies
• Organizational Structure
• Customer Sales & Marketing Strategies
• Product/Service Development & Management
• Legislative & Regulatory Research
• Market Research & Predictive Analytics
• Data Monitoring

Competitor and Industry Studies If you are feeling overwhelmed by what you need to know about your competitors, industries, and markets, we can help you tailor a research study that will meet your key strategic and tactical needs as your business moves forward.

Business Model & Brand Assessments Regardless of your industry, understanding the business model and how certain brands within your competitors' portfolio may be shifted or enhanced through new brands or brand extensions will allow your team the opportunity to anticipate product or service introductions and their impact on your portfolio. Pricing, fulfillment partners, penetration rates, and a host of other key variables can help you form the basis of a more thorough understanding of your competitor.

Current & Emerging Distribution Strategies Including areas surrounding Supply Chain Management and Key Partnership strategies, our primary research enables you to benchmark the critical elements your competitors rely upon to deliver their products and services to market. Aurora helps you look not only at current tactics, but also emerging strategies for how your industry counterparts will continue innovating and integrating toward greater distribution efficiency.

Organizational Structure Better understanding the corporate, business unit, and market focused chain of command of your competitors' organizational structure can show how competitors are repositioning key leadership based on how their expectations of the market are likely to develop. Changing market dynamics have also forced many companies to trim their workforce, making valuable insights from alumni as well as available talent acquisition a near-term opportunity for human capital development.

Customer Sales & Marketing Strategies Focusing on areas such as RFP Due Diligence & Win/Loss Analysis, our research teams can assist you in moving the needle toward greater tactical success in sales and marketing, as well as learning how to deploy more strategically efficient processes for recruiting and retaining your customer base. We can help you with every phase of the process, from supporting your RFP and bid response teams with inside perspective into key decision makers pertinent to deals you are working to close. This equips your pursuit team with a much more thorough understanding of what sets your company apart in winning or losing deals by answering the tough questions no salesperson dares ask on their own.

Product/Service Development & Management Where your competitor is headed in terms of product management and development roadmaps to enhance the 12 to 24 month outlook for their products and services can have significant consequences for your business strategy. Waiting for this material to be released too late to do anything about it leaves you at a strategic disadvantage, and Aurora's team can give you inside information from current and/or former employees, customers, and other industry sources about the key topics you need to understand while there's still time to act.

Legislative & Regulatory Research Positioning and perception of legislation at the state or federal level, as well as regulations by various agencies governing your current or future markets can often be misleading. Aurora’s team will work with you to identify strategies for policy positioning, price structure, distribution strategies, and penetration goals after factoring in all of the key legislative and regulatory requirements to stay competitive in your industry.

Market Research & Predictive Analytics There are no second chances to be first to market and disruptive innovators are constantly trying to offer a better value to your customers. You must put yourself out of business before your competitors do by understanding customer needs at a level others cannot. Truly validating your customers' current satisfaction and future intentions with respect to your products and services is a challenge every organization faces, without integrating the biases that your own account executives often cannot overcome. By studying loyalty assessments and satisfaction metrics, we can help you formulate an impartial, uncut perspective of the features and benefits meeting your customers' standards today and how you must change to meet them tomorrow.