AuroraWDC.com Competitive Intelligence Web site. Here you will find all types of information about the field of competitive intelligence.
What is competitive intelligence? How does competitive intelligence fit into
the strategic planning process? What is the role of knowledge management
and how does it relate to competitive intelligence? Is competitor analysis
identical to competitive intelligence? How can competitive intelligence become
part of a corporate intranet strategy? How do we train our employees to beware
of corporate espionage and protect our intellectual property? Do the companies
we compete with engage in competitive intelligence on us and what is the
effectiveness of their competitive intelligence process? How do we measure
the effectiveness of our own CI process? The question of what Competitive
Intelligence (CI) is made of is not as necessary to understanding its importance
in business than understanding a bigger and more important question -- why
do some firms in an industry win and achieve hegemony where others, often
with superior resources, fail In short, CI is the purposeful and coordinated
monitoring of your competitor(s), wherever and whoever they may be, within
a specific marketplace... Your "competitors" are those firms which you consider
rivals in business, and with whom you compete for market share. CI also has
to do with determining what your business rivals WILL DO before they do it.
Strategically, to gain foreknowledge of your competitor's plans and to plan
your business strategy to countervail their plans. As you might expect, this
will involve many methods at the tactical collection level, but it will also
require integration into your existing information infrastructure, analysis
and distribution of the information, and finally, the calculation of business
decisions on the grounds of that information and the analysis of same. This
is the "intelligence" part of the formula. You should upgrade your browser
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