when the sun comes up, you'd better be running
Every morning in Africa, a gazelle wakes up. It knows it must run faster than the fastest lion or it will be killed...

Every morning a lion wakes up. It knows it must outrun the slowest gazelle or it will starve to death.

It doesn't matter whether you are a lion or a gazelle... when the sun comes up, you'd better be running.

Recon Competitive Intelligence News
August 2004


Aurora WDC - Recon Competitive Intelligence Solutions

Welcome to Recon Competitive Intelligence News, Aurora's newsletter for clients, business partners and other friends of the firm who have registered at our Web site [www.AuroraWDC.com]. Today we reach more than 15,000 subscribers around the world - if you were one of those who forwarded last month's edition to colleagues and friends, we thank you.

Subscribe and unsubscribe instructions at the bottom of this page.

Articles: Highlights from Arik Johnson's "Competitive Intelligence" Weblog

Competititve Intelligence

Read current thoughts on the competitive dynamics that are shaping the rest of business world alongside great new examples of CI at work in the real world of business in "Competitive Intelligence":

Plus book reviews, intelligence tools and event recaps, found at Arik's online column, committed to "Lessons, Thoughts & Observations on Strategy, Competition, and Intelligence in Business".

http://www.AuroraWDC.com/ci


Events: Aurora Research Chief Running 2004 Chicago Marathon for American Cancer Society

Derek Johnson - Aurora - 2004 Chicago MarathonIf you're near Chicago Sunday, October 10th, join everyone at Aurora cheering on Derek Johnson, director of operations for the firm's Recon Intelligence Outsourcing Bureau. He's running the Chicago Marathon in support of the American Cancer Society (ACS).

Derek has two primary goals in this, his first full marathon (26.2 miles):

  1. to raise at least $5,000 for ACS, and;
  2. to finish the whole race (without walking) in under 4 hours.

Commenting on his training regimen, Derek noted,

"Since I'm training all summer, not a day goes by that I don't think about running this race. I'm really blessed to be healthy and able to help a worthy charity like ACS continue funding research efforts toward finding cures for the many different forms of cancer impacting people's lives. I fully expect this to be the most intense mental and physical challenge of my life so far... but it's really no comparison with the battles faced by people fighting cancer every day."

If you would like to sponsor Derek's run and contribute to ACS, learn more about his personal story and make a donation at:

http://register.charityrunner.org/site/TR?pg=personal&fr_id=1020&px=1028180


Events: Two-Day Workshop - Sydney - August 26-27

Sydney Australia - 26-27 August 2004We're heading to Sydney, Australia next month for a two-day workshop on "Delivering the Competitive Intelligence Professional - Capitalising on Knowledge for Innovation & Sustained Competitive Advantage", 26-27 August 2004, at the Four Points by Sheraton Darling Harbour Hotel. To learn more about this intense workshop agenda, please download the brochure and contact the organizer for registration:

http://www.AuroraWDC.com/sydney_200408.pdf


Events: Aurora WDC and Board Resources Workshop - Chicago - September 15

Chicago at DawnAurora will present "Competitive Intelligence, Linking CI to Strategic Decision-Making" in Chicago on September 15th, in partnership with the 2004 Board Resources Workshops series, "New Rules - New Practices".

Designed as an interactive workshop, exclusively for members of the board of directors of publicly-held companies and their senior executives, the series runs throughout the fall and winter.

More information is available at:

http://www.AuroraWDC.com/chicago_200409.pdf


Events: Aurora WDC at KMWorld & Intranets 2004 - Santa Clara - October 25-28

KMWorld 2004 - Santa ClaraAurora will present a pre-conference workshop on "Competitive Intelligence and Corporate Portals" at the 2004 KMWorld & Intranets conference in Santa Clara on October 25th, as well as a shorter presentation on October 28th called "Portal Software for CI: A Critical Review". If you're interested in KM and/or intranets and anywhere near Silicon Valley in late October, don't miss this world-class event. More information is available at:

http://www.kmworld.com/kmw04


Events: Pharma/Biotech Decision Support & Analysis Summit - Philadelphia - November 8-9

PhiladelphiaArik Johnson will present a session at CBI's inaugural Pharma & Biotech Decision Support & Analysis Summit in Philadelphia November 9th called "Beyond Corporate Governance" on issues surrounding the new fiduciary regulatory environment and how CI software can help with more aggressive compliance requirements enacted by Congress and the Securities and Exchange Commission. More information is available at:

http://www.AuroraWDC.com/philadelphia_200410.pdf


Best Practices: CI Benchmarking Report Summary Results & Weblog Software Update

SCIP CI MagazineSummary results are now available for Aurora's 2004 benchmarking report. Download the PDF of the public version which will appear in SCIP's CI Magazine soon:

http://www.AuroraWDC.com/scip_ci_magazine_20040708.pdf

Plus, the latest SCIP CI Magazine features an update on Traction Software's latest version:

http://www.AuroraWDC.com/scip_ci_magazine_20040506.pdf


Best Practices: Aurora WDC's 2004 CI Software Portals Review

The Aurora WDC 2004 Enterprise Competitive Intelligence Software Portals Review: Intelligence Portals as the Next Generation for Broad-Spectrum CI Applications If you've downloaded your copy already, we hope you find the review as useful as the many who've written back with thanks and congratulations; if you haven't gotten your copy yet, don't wait! If you're puzzled about best practices in developing CI software infrastructure, come find the missing pieces.

The 2004 Review is an in-depth, open examination of the top six CI software vendors in business today and provides an updated functional comparison of each application's capabilities. The 69-page report also includes several screen shots of each user interface and benchmarking data of usage trends. The Review is available free-of-charge to qualifying intelligence practitioners and all Aurora customers and partners:

http://www.AuroraWDC.com/software


Best Practices: The Natural Alliance Between New Product Development and Competitive Intelligence

Derek Johnson - Exec. Director - Intelligence Outsourcing Derek Johnson, Aurora's Executive Director of the Recon Research & Analysis Bureau, comes from a strong financial background where he learned to understand the implications of correctly reading and interpreting a company's financial statements and using that understanding to make tough business decisions.

But he also loves the "softer" metrics of competitiveness, like success in product planning! And, as a member of PDMA, the Product Development and Management Association, Derek explores how NPD best practices impact a firm's bottom line.

A few months ago, Aurora sponsored a joint PDMA/SCIP meeting in Madison, Wisconsin to explore the implications of Competitive Intelligence for New Product Development. In this short essay, Derek gives us an overview of how CI can have a profound impact on how new products get to market and why companies must continually reinvent their product lines to stay ahead of the competition.

http://www.aurorawdc.com/dlj_npd_ci.pdf


Greetings: Aurora Celebrates Nine Years of Intelligence Leadership

An Anniversary Note from Arik Johnson, Managing Director, Aurora WDC:

"I'd like to share our sincerest thanks for the ongoing loyalty of our customers, commitment of our people, and faith of our partners. It is because of you that Aurora so proudly marks nine years of intelligence leadership.

What began as a tiny contract research outfit back in 1995 continues today in its mission as a trusted business advisor to its worldwide constituency. Following another year of robust growth in its intelligence service groups, we look forward to continue delivering superior performance and intelligence outcomes for our diverse network of business associates around the world.

Throughout 2004, you'll meet new faces at the Firm with creative new solutions to age-old intelligence needs."

Aurora WDC - Recon Competitive Intelligence Solutions
To learn more about Aurora's capabilities and philosophy, download our latest e-brochure to find out why some of the world's most respected organizations choose Aurora WDC as their intelligence partner:

http://www.AuroraWDC.com/e-brochure.doc


And, if you have colleagues interested in CI, let them know about Aurora or have them email us at Recon@AuroraWDC.com to sign up to receive the Recon CI Newsletter. Until next time...

Best wishes,

- Recon CI News


If you wish to unsubscribe from Recon CI News, just send email with the message "Unsubscribe-Recon" to recon@aurorawdc.com in either the BODY or SUBJECT lines of the message. (If you received this message as a forward, you should also let us know which address(es) you wish to unsubscribe, as the reply-to address on your request email may not be in our database.) If you'd like to subscribe, just scroll to the top of this page and use the automated form found in the upper left-hand corner, marked "Free Email Newsletter". Aurora Worldwide Development Corporation has its headquarters at 520 West Grand Avenue, Chippewa Falls, Wisconsin 54729 USA. For more information about Aurora WDC, Recon CI Solutions, or our series of research and discussion ideas, visit our Web site at www.AuroraWDC.com or call 1.800.924.4249 to speak with a liaison.