For More Information
CEO & Managing Director
+01.920.624.2020
Arik.Johnson@AuroraWDC.com
Client Experiences
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- Head of Marketing,
In our initial pilot study with Aurora, we pegged them against two other industry-leading CI firms and ran each firm against a comparable scope. Aurora’s team blew their counterparts out of the water… and they’ve been delivering consistently since that first study in 2006.
Financial Services -
- Director of Market Intelligence,
We consider Aurora WDC as an integral part of our team! Not only for their acclaimed competitive and market research, but for their insight and coaching - what should we be asking and how should we be asking it?
Healthcare IT -
- Market Research Manager,
Aurora’s size allows them to be very responsive to our fast-attack research needs. We have routinely delivered our scope document to them, and have in our hands a well-scoped research methodology, timeline and budget options within 24-48 hours… and often quicker than that.
Consumer & Industrial Manufacturing
In order to build a best-in-breed intelligence apparatus,
a company needs to fully understand what elements need enhancement to make their intelligence systems more efficient and effective. Relying on confidential knowledge transfer borne out of hundreds of consulting engagements, research studies and training exercises Aurora has completed for clients in more than two dozen industries matched with the diverse experience our people bring to the table, we can help your organization with:
- Software & Systems Selection & Implementation
- Counter-Intelligence / Counter-Espionage
- Program Benchmarking, Needs Assessment & Roadmapping
- Training the Intelligence Team & the Workforce
- Deliverable Design, Branding & Mission Optimization
- Advanced Intelligence-Driven Business Application Support for:
Software & Systems Selection & Implementation: when it's time to implement a system to automate intelligence inside your enterprise, we consult on the complete range of software solutions from the world's leading systems vendors (Comintell, Digimind, Traction, RivalMap and more) each with its own proven track record of success at a range of very different intelligence mission specialties. There is no one-size-fits-all that will satisfy your intelligence needs, so don't settle for a system that tries to do too many things on its own. The world's most respected intelligence teams use technology much more specifically and achieve a level of mission performance that less specific systems can't promise.
Counter-Intelligence / Counter-Espionage: all companies perform CI... whether that's formal or informal and your company is a target, guaranteed. Learn from the ones that know how to conduct effective CI, ways to defend your firm against CI (as well as the most insidious and illegal means of economic and industrial espionage). Aurora can advise you on everything from elicitation interviews and dumpster-diving to offshore-hacking and uncovering internal threats... and how to avoid them.
Program Benchmarking, Needs Assessment & Roadmapping: if you're planning on implementing or upgrading a competitive intelligence function or department inside your organization, we've helped improve the intelligence apparatus at some of the world's most respected companies, from start-ups to global industry leaders. When you're planning to take your function to the next level, tap our global best practices knowledgebase to perform a complete diagnostic audit and expose the areas for potential improvement to develop a solid business plan and budget for deploying the people, processes and technology to make it a reality.
Training the Intelligence Team & the Workforce: for those clients with new intelligence professionals that need an accelerated learning curve or when it's time to expand the CI function into other areas of the organization, we deliver packaged or custom-developed training for both specialists and rank-and-file alike to better understand the impact, importance and techniques of CI.
Deliverable Design, Branding & Mission Optimization: whether you want to create a weekly newsletter of industry developments to a social network connecting and engaging everyone in the company in the intelligence mission, your team needs to design deliverables that are compelling and high-impact to help guide the course corrections necessary to make the company successful. Aurora can help scale the products and services your internal clients will come to rely upon based on the successful templates we've been using for years.
- Operational Benchmarking: Understanding the operational performance of direct competitors as well as other best-in-class companies requires detailed interviewing of each firm, usually over the phone. From Sales/Marketing to Manufacturing to Finance to Product Development and Channel Relationships, Aurora can provide your firm with the information necessary to compete effectively.
- Intellectual Property Strategies: whether you're defending your own IP and acquiring competitor products for tear-down to check against it or looking to see what new patents a competitor or customer is filing each day and seeking to protect thereby giving an indication of future market direction, we can help monitor and interact with competitors and customers alike where you might feel reluctant or unprepared to do so yourself.
- Sales & Marketing Support: because all competitors are unique, we provide research and analysis capabilities designed to describe the best, most effective methods to sell against competitors, both tactically and strategically, with silver bullets and kill-shots designed to give your salesforce an unfair advantage with customers new and old alike. Likewise, as competitors eye new markets, you need to understand how they're likely to enter and acquire marketshare away from the leaders and how your firm can exploit that opportunity before they do.
- Mergers, Acquisitions & Alliances: whether you're trying to oust an existing competitor or enter a market that holds promise, M&A and alliances provide firms with an unparalleled means of growth; but due diligence, from target selection through integration of the company, is critical.
- Disruptive Innovation Tracking: existing competitors and environmental threats to the current status quo, as well as, new opportunities for growth your organization has not yet spotted, present a continuum of possibilities for the future of your company. Let Aurora monitor developments among these threats and opportunities and alert you when the time is right to strike.
- Business Unit Function Design: for firms that have not yet deployed a CI function at the business unit level, Aurora can provide the advice, staff support, training and tools necessary to get off on the right foot. For existing corporate intelligence teams, Aurora provides benchmarking and best-practices advice on which areas require attention and how best to improve the intelligence mission to meet and exceed executive expectations.
- Intelligence Unit Outsourcing: specially designed for small and medium-sized companies, Aurora often is the intelligence department.
- Peripheral Environment Issues: legislation, regulation, latent competitors (customers and vendors backwards- or forwards-integrating), parallel competitors (substitutes)... Aurora can track and help to manage the impact of sub-radar issues arising from anywhere in the peripheral environment.
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