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CTI has become at once both a subset and a superset of competitive intelligence in business today, by taking advantage of the broad availability of technical documentation in the form of patents and other documents, as well as the complexity of products and services in today's accelerating marketplace.
In addition, pratices such as reverse engineering and product tear-downs are helping firms to isolate technology foundations of products or services and intergrate their uniqueness into their own. In our class, we'll look at CTI from the technologists perspective, with an eye on business opportunities and show how CTI is being used by market leaders to get to the top and stay there.