Market Research for Financial Services will conduct their conference in Newport Beach, CA December 8-10.  Arik Johnson will kick-off day one with a two-part Strategic Innovation Intelligence workshop.

Strategic Innovation Intelligence: The Path to Sustainable Growth through Full Workforce Engagement 

Part I

Business, Market & Competitive Reconnaissance: Exploiting Growth Opportunities by Anticipating Industry Change

-Which analytical methods are most useful (and which are not) in planning your growth strategy                            

-How to apply these techniques to watch signals of change in your industry and markets

-Which kinds of innovations are best suited to your particular organization to create sustainable   competitive advantage (and how to watch for similar innovations emerging among your   competitors) 

 

Part II

Creating a Collaborative Intelligence Apparatus: Engaging Everyone in the Organization to Detect Changing Market Signals

-Which signals are most important to watch

-How to broadcast and receive signal alerts from the workforce in the field

-Which tools exist to enable this process most efficiently and effectively