"A study of the map will indicate where critical situations exist or are apt to develop, and so indicate where the commander should be."

Coming up next week, Wednesday 30 April 2008, beginning at 1:00 PM Eastern / 10:00 AM Pacific time, Aurora's COO and Director of Research, Derek Johnson, will be host of Aurora's next live, free 75-minute webinar, featuring Jay Kurtz, Founder & President of KappaWest to provide participants with an understanding of Market and Competitive Mapping and related concepts and tools for use in segementation decision-making.

Click this link to register now, as seating is limited.
https://www2.gotomeeting.com/register/173809103

These tools have great value in Business Wargames and in other planning-related applications. They should be part of the toolbox of every CI professional as well as those of other professionals involved in areas such as market research, strategic planning and product marketing and management.

This is your chance to hear from the leader in Business Wargaming about what KappaWest suggests are the critical success factors in mapping your market and competitor activity and how they change over time.