"It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently. "

Coming up Wednesday 28 May 2008, beginning at 1:00 PM Eastern / 10:00 AM Pacific time, Aurora's Founder/CEO and Managing Director, Arik Johnson, will be host of Aurora's next live, free 75-minute webinar, featuring Jason Voiovich, Co-Founder & Principal of Ecra Creative Group, for a presentation and dialogue on Reputation Management.

Click this link to register now, as seating is limited.
https://www2.gotomeeting.com/register/477519841

Over the last 10 years, with the advent and growth of consumer-driven media and social networking, managing a consistent and effective corporate reputation has become harder than ever. And at no point has it been more important. The speed of information flow and the 24-hour news cycle means that issues that affect your company’s reputation – and your ability to leverage that reputation as a direct asset – can strike without warning at any time of the day or night.

Instead of trying to “control” your company’s reputation, and the thousands of interaction points that shape it over time, we must instead look at “guiding” reputation in a way that suits your long-term interests. We will explore the realities of reputation management as a non-linear, chaotic system, one in which pure predictability is a myth, but where proper guidance can alleviate stress and produce stunning results over the life of your business.

What you will learn:

• How to separate yourself from the thinking that reputation can be “controlled” and “dictated” – an ultimately self-defeating thought pattern that leads to micromanagement and poor results
• How to replace those old notions with a better model of reputation management – one that emphasizes core guiding principals and decentralized tactical deployment
• How to understand the applications and implications of non-linear mathematics to help us solve these problems
• How to organize and categorize the different stakeholders, issues, and personnel – both inside and outside of your organization – to maximum effect
• How, when, where, and why to integrate and leverage technology for efficiency, and how to avoid purchasing “vaporware”

This is your chance to hear from a leader in Corporate Reputation Management about what he suggests are the critical success factors in managing corporate reputation dynamics in the era of consumer generated media.