<em>Arik Johnson</em>

Exploiting Growth Opportunities by Anticipating Industry Change @ CMAG 41 / MI: Making an Impact

Arik Johnson to Address 41st Meeting of the Computer Market Analysis Group in San Diego
Driving change is only part of the puzzle – many of us in our jobs must also anticipate and respond to it as well. During this session, Arik will outline a framework for writing and presenting analytical output called "Angles of Attack" that hybridizes predictive decision analysis ("Blue Ocean Strategy") with emergent strategy ideas ("Disruptive Innovation Theory") to present a more complete and aligned approach for tasking, sensing and interpreting change in the marketplace. He will then provide a method for presenting findings and recommendations for action.

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